Case Study
Lunare
A full rebrand campaign for a Brazilian household contact lens brand
Industry
Eye Care
Expertise
FULL CAMPAIGN / REBRAND / REPACKAGING / CONTENT
Platforms
PRINT / WEB / SOCIAL
Role
CONCEPT / ART-DIRECTION / PRODUCTION / PROMOTION
Campaign
#soporqueeuquero
#justbecauseiwantit
It is an attitude!
You can now change the colors of your eyes,
as you like it, as you feel like doing it.
Meet the brand
Lunare, a brand by Bausch & Lomb, is known for its colored contact lenses that use the exclusive TKI (Tri-Kolor Inside) technology. This technology embeds three layers of color within the lens, resulting in a more natural look and enhanced comfort, as the pigment is absorbed by the lens, reducing friction with the eyelid and cornea. Available in colors like Green, Blue, Gray, and Hazel, Lunare lenses are offered in both cosmetic (non-prescription) and corrective (prescription) versions for myopia and hypermetropia. Made of Polymacon material with 38.6% water content, these lenses ensure all-day comfort.
Expertise
FULL CAMPAIGN / REBRAND / REPACKAGING / CONTENT
Platforms
PRINT / WEB / SOCIAL
Role
CONCEPT / ART-DIRECTION / PRODUCTION / PROMOTION
Campaign
#soporqueeuquero
#justbecauseiwantit
The Problem
Lunare, a brand by Bausch & Lomb, is known for its colored contact lenses that use the exclusive TKI (Tri-Kolor Inside) technology. This technology embeds three layers of color within the lens, resulting in a more natural look and enhanced comfort, as the pigment is absorbed by the lens, reducing friction with the eyelid and cornea. Available in colors like Green, Blue, Gray, and Hazel, Lunare lenses are offered in both cosmetic (non-prescription) and corrective (prescription) versions for myopia and hypermetropia. Made of Polymacon material with 38.6% water content, these lenses ensure all-day comfort.
Case Study
Lunare
A full rebrand campaign for a Brazilian household contact lens brand
Industry
Eye Care
Expertise
FULL CAMPAIGN / REBRAND / REPACKAGING / CONTENT
Platforms
PRINT / WEB / SOCIAL
Role
CONCEPT / ART-DIRECTION / PRODUCTION / PROMOTION
Campaign
#soporqueeuquero
#justbecauseiwantit
It is an attitude!
You can now change the colors of your eyes,
as you like it, as you feel like doing it.
Meet the brand
Lunare, a brand by Bausch & Lomb, is known for its colored contact lenses that use the exclusive TKI (Tri-Kolor Inside) technology. This technology embeds three layers of color within the lens, resulting in a more natural look and enhanced comfort, as the pigment is absorbed by the lens, reducing friction with the eyelid and cornea. Available in colors like Green, Blue, Gray, and Hazel, Lunare lenses are offered in both cosmetic (non-prescription) and corrective (prescription) versions for myopia and hypermetropia. Made of Polymacon material with 38.6% water content, these lenses ensure all-day comfort.
Expertise
FULL CAMPAIGN / REBRAND / REPACKAGING / CONTENT
Platforms
PRINT / WEB / SOCIAL
Role
CONCEPT / ART-DIRECTION / PRODUCTION / PROMOTION
Campaign
#soporqueeuquero
#justbecauseiwantit
The Problem
Lunare, a brand by Bausch & Lomb, is known for its colored contact lenses that use the exclusive TKI (Tri-Kolor Inside) technology. This technology embeds three layers of color within the lens, resulting in a more natural look and enhanced comfort, as the pigment is absorbed by the lens, reducing friction with the eyelid and cornea. Available in colors like Green, Blue, Gray, and Hazel, Lunare lenses are offered in both cosmetic (non-prescription) and corrective (prescription) versions for myopia and hypermetropia. Made of Polymacon material with 38.6% water content, these lenses ensure all-day comfort.
Case Study
Lunare
A full rebrand campaign for a Brazilian household contact lens brand
Industry
Eye Care
Expertise
FULL CAMPAIGN / REBRAND / REPACKAGING / CONTENT
Platforms
PRINT / WEB / SOCIAL
Role
CONCEPT / ART-DIRECTION / PRODUCTION / PROMOTION
Campaign
#soporqueeuquero
#justbecauseiwantit
It is an attitude!
You can now change the colors of your eyes,
as you like it, as you feel like doing it.
Meet the brand
Lunare, a brand by Bausch & Lomb, is known for its colored contact lenses that use the exclusive TKI (Tri-Kolor Inside) technology. This technology embeds three layers of color within the lens, resulting in a more natural look and enhanced comfort, as the pigment is absorbed by the lens, reducing friction with the eyelid and cornea. Available in colors like Green, Blue, Gray, and Hazel, Lunare lenses are offered in both cosmetic (non-prescription) and corrective (prescription) versions for myopia and hypermetropia. Made of Polymacon material with 38.6% water content, these lenses ensure all-day comfort.
Expertise
FULL CAMPAIGN / REBRAND / REPACKAGING / CONTENT
Platforms
PRINT / WEB / SOCIAL
Role
CONCEPT / ART-DIRECTION / PRODUCTION / PROMOTION
Campaign
#soporqueeuquero
#justbecauseiwantit
The Problem
Lunare, a brand by Bausch & Lomb, is known for its colored contact lenses that use the exclusive TKI (Tri-Kolor Inside) technology. This technology embeds three layers of color within the lens, resulting in a more natural look and enhanced comfort, as the pigment is absorbed by the lens, reducing friction with the eyelid and cornea. Available in colors like Green, Blue, Gray, and Hazel, Lunare lenses are offered in both cosmetic (non-prescription) and corrective (prescription) versions for myopia and hypermetropia. Made of Polymacon material with 38.6% water content, these lenses ensure all-day comfort.
Have questions?
Let's make them go away!
We make complex projects seem like a walk in the park.
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Have questions?
Let's make them go away!
We make complex projects seem like a walk in the park.
Get a FREE 30-minute consultation.
Have questions?
Let's make them go away!
We make complex projects seem like a walk in the park.
Get a FREE 30-minute consultation.